EA’s new battle royale game, “Titanfall: ALs,” have proved quite the success story in the short period of time since the game was debuted and released at the same time. And EA is paying attention to how this innovative release schedule played into it’s success. They have already announced plans to restructure their marketing wing to accommodate this strategy. Steve Gunderson, of EA, expanded on his plans below.
In the future, we are looking how we can make game announcements more unique and surprising. Nowadays, everyone sees the next big E3 announcement coming. They expect us to say “Drangonage: Inquisition 2 Coming Soon.” But they don’t expect a low level streamer to whisper it under his breath on stream. Or for a billboard to just suddenly appear out in the middle of nowhere. Or for an angry drunk to accost people on the streets of Downtown Chicago, giving away free download codes.
Steve Gunderson, Executive VP of Marketing
We spoke with Steve Gunderson after the event and he clarified that they are definitely not making Dragonage: Inquisition 2.
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