The frozen yogurt chain Pinkberry has a new slogan that plays upon the purported health benefits of their frozen yogurt and the general light, happy atmosphere of their establishments. Starting today, all of Pinkberry’s two hundred and seventy storefronts will feature a wall adorned with the phrase “No One Has Ever Died Inside A Pinkberry.” Underneath that slogan will be a blank space which store associates have been instructed to fill with pictures of healthy smiling customers, taken with the customer’s permission of course.
We have reached out to a variety of government agencies and none that we spoke to were able to provide any data to cast doubt upon Pinkberry’s claim that no one has ever died in one of their establishments. However, at the time of publication, the CDC had not yet gotten back to us on the matter.
We spoke to several store associates at our local Pinkberry and they confirmed that this new slogan is all part of a new initiative to differentiate Pinkberry from it’s competition as the healthy option for frozen yogurt. Store displays are being redesigned to further emphasize fruit as a topping and to deemphasize chocolate syrup and other unhealthy toppings. Likewise, the first aid portion of their employee manual has been updated to include a passage instructing employees how best to lift any terminally ill customers and carry them to a first aid area, generated located in the alley behind the Pinkberry.
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